Tadao Cern Comfort Zone

Oblivion at the seaside: How certain places can affect our behaviour?

While spending a weekend on the Lithuanian seaside, artist Tadao Cern decided to visit a beach he hadn’t been to since he was a little boy. The place made him reminisce about the past and by looking at all the things people brought with them to the beach. He got so inspired, he had to immediately quit what I was doing at the time, and indulge in a new personal project. He came back the very next week with all the equipment needed for a photo-shoot.

“I started this series because I was surprised how a certain place or surrounding can affect people’s behavior. During our everyday life we attempt to hide our deficiencies, both physical and psychological. However, once we find ourselves on a beach, we forget about everything and start acting in an absolutely different manner. Is that because everyone else around us is doing the same? If yes, I would love to see those same rules were beyond the borders of the beach.

These photos are not staged and people did not suspect that they were photographed by me. I chose to capture images of sleeping vacationers because it accurately represents the name of the project, “Comfort Zone.” It is only about the seaside, sunbathing, and holiday somnolence that is free from the usual surrounding world.” —Tadas Černiauskas

– Discover more of Tadas’s work here