Prestel presents “The American West”, Ernst Haas’s vivid, seminal portrait of a mythologised region, capturing its enigmatic spirit with his trademark artistry and skill.
Few photographers have shaped contemporary photography like Ernst Haas (1921-1986). A pioneer of color, Haas boldly embraced the saturated tones of Kodachrome at a time when black and white was considered the only palette for serious photographic practice, creating painting-like images that beautifully articulated the artistic potential of the medium.
Though much of his most celebrated work centers on New York City—where he settled after emigrating from Austria in 1951—among these images are depictions of a very different nature: endless highways, dusty deserts, rodeos, galloping horses, and neon motel signs. In short, the mythic, cinematic landscape of the American West.
In 1952, Life magazine commissioned Haas for a photographic essay on New Mexico. Not long after arriving in the country, Haas—like so many before him—felt the westward pull, the expansive poetry of the region, a dramatic contrast to the frenetic, kaleidoscopic spirit of New York City, and of course, his war-ravaged homeland.
This trip marked the beginning of a lasting relationship with the West, which Haas revisited over subsequent years, producing images that stand as some of the most iconic of the region ever made.
In contrast to the kaleidoscopic images of New York—full of motion, blur, and the city’s frenetic energy—Haas’s photographs of the American West are expansive and lyrical. Where his urban work embraces abstraction and the chaos of the street, these images open up, capturing not just the appearance of the West, but its spirit: a place of solitude, myth, and endless possibility that drew so many before him.
Though ostensibly beautiful, possessing the painterly qualities for which Haas is renowned and celebrated, the images in The American West are more than pieces of fine art. Haas was not only an artist but also a photojournalist with a perceptive, humanistic eye.
This duality is evident throughout, whether in his candid depictions of rural poverty or in his respectful portrayal of Native American communities, who are so often erased from dominant narratives of the West. Haas avoided the anthropological or exoticizing gaze common in mid-century documentary work, instead presenting a nuanced, empathetic vision that honors their culture and presence.
Decades after these images were made, the series remains a cornerstone of both color photography and documentary storytelling—challenging the myths of the West and moving beyond cliché to offer a more complex, human vision. It stands today as one of the most influential and enduring bodies of photographic work of the 20th century, shaping a generation of photographers who emerged in its wake and continued his legacy of bold, expressive color.
It is an America of old, yet still familiar, one that still exists beyond metropolitan centers, in vast landscapes, rural communities, and enduring traditions. The work is not only a captivating portrait of a place and time but a lasting testament to a true photographic master whose legacy lives on today.
All images © Ernst Haas/Getty Images
“The American West” is published by Prestel and is available here.